HEALTH & LIFESTYLE

     

It's wasteful
The number of plastic water bottles sent to UK landfill sites each year would fill Wembley stadium twice over. (Source: Which? 2010)

It has a high carbon foot print
According to Thames Water, a litre of mains water creates about 0.0003kg of CO2, around 600 times less than the 0.185kg generated by a litre of Volvic or the 0.172kg produced by the same volume of Evian. (Source: The Guardian, 11/08/2009)

It’s expensive
Thames Water calculates that one litre of water from its taps costs approximately 0.097p. In comparison to a 75cl bottle of Evian at 75p, this makes bottled water in London 1,000 times more expensive than that from the tap. (Source: Thames Water, 2009)

It’s not as healthy as you may think
Bottled water is associated with healthy living, however roughly 40 percent actually begins as tap water; often the only difference is added minerals that have no marked health benefit. (Source: The Earth Policy Institute, 2006)

The alternative to bottled water 
You can now enjoy crystal clear water straight from your tap. The Triflow Concept filter systems deliver water with all the harmful contaminants significantly reduces and important mineral properties retained. All in an instant and with just a fraction of the carbon footprint and cost of bottled water. 

It’s healthy
With the world’s first dedicated waterway integrated with an advanced, high-performing ceramic filter, the system significantly reduces impurities whilst leaving beneficial minerals. Our point of use filter systems means there is no need to use bottled water which could contain harmful chemicals that leach into the water from the polycarbonate plastic bottles.

It’s environmentally friendly
Every year, 200 billion litres of bottled water are consumed globally which generates 1.5 million tons of plastic waste. Plastic bottles can take up to 1000 years to biodegrade, and as they do they can leach toxic chemicals into groundwater. Our point of use filter taps makes it easy and eco-friendly to drink filtered water. Why take water from someone else’s supply when you can drink it directly from your own. You can even take it with you by purchasing one of our BPA Free Triflask; no chemical leaching, just crystal clear filtered water on the go. 

It’s cost effective
Thames Water calculates that one litre of water from its taps costs approximately 0.097p. In comparison to a 75cl bottle of Evian at 75p, this makes bottled water in London 1,000 times more expensive than that from the tap. (Source: Thames Water, 2009). Our point of use filter system can cost approximately 3p per litre making it the easy choice over bottled water especially when 25% of bottled water is just filtered tap water.

TO INCREASE AWARENESS
Bottled water is an environmental menace. The energy required to produce and transport millions of bottles of this free, natural resource around the world is causing irreparable damage to our planet. This campaign seeks to highlight the negative and unnecessary impact bottled water has on our environment.

TO CHANGE PERCEPTIONS
Drinking bottled water is not cool and it’s no safer for you than drinking tap water. Up to 40% of bottled water comes from the same source as tap water; however, tap water adheres to much stricter regulations. Through the ‘Back to Tap’ campaign, we aim to change the consumer perception that bottled water is luxurious and lifestyle-enhancing; exposing it as the wasteful and ecologically unsustainable product it really is.

TO ENCOURAGE A CHANGE IN BEHAVIOUR
Through informing and educating consumers about the negative environmental and financial effects of drinking bottled water, this campaign seeks to persuade consumers to choose tap water over bottled wherever possible.